Helena Andrade
Independent
UX Research Leader & Strategist | Scaling Research Practices & De-Risking Product Roadmaps in Complex Ecosystems
UX Research Strategy Leader and Consultant with over 15 years of experience architecting research practices, ResearchOps, and continuous discovery frameworks across complex B2B, DeepTech, FinTech, and marketplace ecosystems. My approach sits at the intersection of Behavioral Psychology and Operational Architecture, turning massive data density into high-stakes product decisions, scalable insight repositories, and de-risked product roadmaps. My core expertise spans building and scaling global research functions from 6 to 30+ practitioners, as well as integrating AI synthesis tools into qualitative pipelines to accelerate prototyping and cut analysis cycles. I specialize in translating dense operational workflows like JTBD and Service Blueprints for fraud analysts, data scientists, and logistics operators into streamlined software architectures. Additionally, I focus on discovery enablement by upskilling PMs, Designers, and Product Trios to execute autonomous, high-quality evaluative studies safely.
Specialties