John Hauxwell

Aidentity

Head of Advisory

United KingdomPartner since September 2026

I am the founder of a Data and AI Advisory Service. I am a board advisor and fractional CXO. I am a free-thinking Data Strategist and Architect. I build frameworks and products to help start-ups, SMEs and large enterprises manage key business and technology processes around data and AI. 
I do not believe in being fettered by just delivering the "possible of today". I think about the "probable of tomorrow" and how it will benefit the users of the product/solution. I specialise in shaping and executing IT strategies that unlock business value, enhance agility, and enable digital innovation and transformation. 
I have watched with fascination and a certain degree of trepidation as solutions have been pushed out without the correct thinking or implementation. I firmly believe in “unlocking the power of technology” and offering the correct strategy and advice, whilst ensuring delivery. I believe with my wide range of experience, of both culture and delivery, I would be a useful resource for you and your clients. Since early 1990s I have constantly been involved in nurturing and running startups. Recently, I have taken a far more ’ hands-on’ approach in establishing new business, developing new models, fundraising, innovation, presentation, investment, productisation, development and, final delivery across a multitude of work streams. Recently, that has been around data, its use/misuse, governance, security and ethics -especially within the AI/Web 3 (Web4) arena. I have also worked within the TMT (Technology Media and Telecommunications) environment for over 30 years, reporting into and advising the C-level or SMT of clients, instigating and launching a number of large-scale solutions that have transformed fixed and mobile technologies, payment and digital services for tier one/national operators, their subsidiaries and startups.

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